Apple's TV advertising campaign attracts almost as much attention as the products themselves, ranging from the good - the iPhone 2G's 2007 Oscar spots - to the bad - the banning of inaccurate spots in the UK last year.

Now, three new Apple iPhone TV commercials have been added to the current selection, again centering on the App Store and the wealth of applications available therein. As with the five existing app-focussed adverts, Itchy, Office and Student use the catchphrase 'there's an app for that' while demoing three different Apps people may find useful in three different scenarios.

The first is Itchy, which shows how the iPhone can be helpful to anyone who loves the outdoors. Take a look at the video, then see the applications featured.

The second is Office, where three applications beneficial to small business owners are featured.

The final new entry is Student, which as the name suggests, aims to make the student life easier.

As a reminder, here's the other App Store orientated commercials, Fix, Check, Read, Shazam and Loopt with a list of their featured Apps too.